How to Stand Out as a Multi-Skilled Marketer (When Everyone Else is Niching Down)

Tips and a free portfolio template to help you prove you’re the right fit

There’s been a lot of pressure lately to "niche down," especially in marketing. One clear specialty, one exact role, one defined lane.

But what if your strength is being multi-skilled?

You’re great at content and paid ads. You can write a killer email and build the landing page. You understand strategy and execution.

Let me tell you this: being a marketing generalist is not a bad thing, but the way you present yourself needs to be specific. Especially when applying to jobs.

As a recruiter, I’ve seen multi-skilled marketers get passed over not because they weren’t talented, but because their application felt a little too unfocused.

Here’s what makes all the difference…